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05/31/2009

When there is a lull...

If your shop is quiet - take the time to branch out. Learn a new skill, come up with a new design, think up new products.

A) It is tremendous fun, B) more skills are always a plus, C) you might attract customers that you didn't "catch" before.

IMG_9408I have mentioned before that eventually, DIY kits and greeting cards will enter my store. Everything is here and prepared, but... I am still swamped with custom orders, and I got a new toy. :)

I broke the bank on a new sewing/ embroidery machine, a Singer Futura CE 150. It is gorgeous. Please note that I have never really worked on a machine... I basically only sew by hand. Embroidery machine? Have only ever seen the end result and been impressed.


IMG_9412 So not only do I spend 800 Euros on a new machine, purely based on forum reviews, I also don't waste time embroidering bought patterns but immediately start stitching my own designs, made in Embird. And I am loving it!

Plan for tomorrow: photo session. I gotta add all those critters that haven't been listed yet, plus addition glass stuff, plus possibly some first embroidered keychains and stuff.

05/26/2009

Silence...

I am busy... wholesale and custom orders, possibly finding a new job for July, trying to decide what else to do, and spending money. Not the smartest thing to do... but I fell in love with a combined sewing and embroidery machine.

So as of tomorrow, I will be even busier - playing with my new toy.

05/20/2009

Expanding your product line

Monkeybusiness When I look at my shops, I see fused glass and sock critters. Yes, I have also done SockPods (iPod covers), nursery art, glass art. But let's be honest here, it is all a higher price point. I think the cheapest would be my SockPods (at $18) and my magnets.

During that fair last weekend, I noticed one thing - I need to offer lower price points. Impulse buys, something people can take without having to think about it. Especially for the sock critters, since those are "occasion" products - you need to have a reason to buy them, as a gift, communion, birthday.

So what's next?

Next fair, I will also have buttons, greeting cards, and DIY kits. The greeting cards should be easy enough - blank cards, photos of my Etsy images, spray glue. Buttons as well - same images, and I happen to have an unused button machine. Could make those into magnets as well, considering that I also have glue and, well, magnets.

DIY kits will be the biggest challenge. How to package? What to include, how to get the instructions done correctly, how much content needs to be prepared? That will be a project for next month, when I actually have the time.

Right now, I am swamped with dayjob (my last week before vacation and then unemployment, though), wholesale orders and custom nursery art.

So go take a look at your products. Do you have impulse buy items? Where do your prices start? Are there logical extensions of your current products?

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